More SEO Tips

You can never have enough SEO tips, so here are a few more to build on the tips given in the basics of SEO. I hope you find these equally as useful, and find your pages ranking that little bit higher for using them…

Redirect from non www. site to www. site

When you create your website, you will find that your site will have two different addresses. You will have a site address like www.yoursite.com and yoursite.com. You can check this by typing in each version into your web browser, and you will notice that although your site is the same, you will have two different addresses pointing to your site.

So to help prevent any confusion with Google and to avoid any ranking penalties, it’s always best to redirect the one address to the preferred address of your choice. You can do this by entering the following code into your .htaccess file, which can be found in the ’public_html’ part when you log into your FTP client. The following code will redirect from your non www. address to your www. address.

RewriteEngine On
RewriteCond %{HTTP_HOST} ^yoursite.com
RewriteRule (.*) http://www.yoursite.com/ [R=301,L]

Simply replace the ‘yoursite’ with the domain of your own site and you will be away.

Interlink your articles

To make sure that all of your articles get the appreciation they deserve, you should try and link between each of the articles on your site as much as possible. So if you have one article related to another, try and throw in a link from that article to the one that is related to it. By doing this you will help Google and other search engines recognise the value of your inner pages, and so it is likely that they will be ranked higher in the SERPS (Search Engine Results Pages).

For more information read the article on interlinking your articles < prime example of interlinking!

Use alt tags over images

Whenever you place an image on your site within your content, you should try and always use an alt tag. The alt tag allows you to write a little description about the image, and this will show up if the image does not load for whatever reason, or if a visitor hovers their mouse over the image. For example, try hovering over the image of the apple on the right…

Google likes alt tags because they help to identify what the image is about, and thus what the article may be about also. So it’s a good idea to throw a keyword into the alt tag over your images to help with your rankings for those keywords. But be careful not to cram in too many unnecessary keywords, and use an alt tag that helps to describe the image and works well with the keywords of the article.

An alt tag on an image should look like this in the code:

<img src=”images/image-name.jpg” mce_src=”images/image-name.jpg” alt=”Image Description”>

Write good content and involve your keywords

Firstly, always try and write the best content you can; because if you have lots of quality content, it makes it more likely that you are going to be able to get links. Not to mention the fact that your readers will greatly appreciate the information that you are providing them with.

Secondly, if you are trying to rank well for the term “Omaha Poker Mathematics”, make sure that you use this phrase within your content somewhere. If you write an article and never use the phrase that you are trying to rank for, Google will find it difficult to pinpoint exactly what the article is about, and so you may find it a little trickier to rank well for this particular term. So make sure you let Google know what you are talking about, and use your keywords in and about your content whenever you write an article.

On a side note, if you bold the keywords you are trying to rank for it will further help to identify what the article is about and assist with your SEO endeavours. However, try not to just go through your article and bold every keyword you want to rank for. Keep everything natural and use the bold tag if you feel that it will help with the overall reading experience of the article. Keep the reader’s interest at heart, and your rankings will follow.

Get more links

It was mentioned in our last article on the basics of SEO, but you can never get your hands on enough links. Keep writing content for other website for links, submitting to directories, submitting articles to article directories, using social bookmarking, and exchanging links… whatever you can to get those extra links pointing to your site.

Just be sure to keep everything above board and do everything in an honest manner. Every link pointing to your site is an extra vote for your site, and so the more votes you have, the higher you will be ranking in those search engines.

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