Learning Skills Yourself vs. Outsourcing

As a webmaster, you have to be able to do a number of different jobs to make sure that your website works efficiently and delivers useful information to your visitors. To ensure the success of your site, you have to become a jack of all trades in a way, bringing together the skills of designing, content writing, SEO and more.

There is a fair amount of knowledge to be learnt and work that needs to be done behind the scenes to put together one website, which makes webmasters very skilled people indeed. Some of the many skills involved in creating websites are:

  • Design work
  • Content writing
  • Search engine optimization (SEO)
  • Coding (HTML, PHP, JavaScript etc.)

However, instead of having to learn each individual skill for yourself when creating a site, you can easily outsource your work, and pay others that may have more skill than you in a particular field to do the work for you. This way you will be able to lighten the workload and get better finished products than you may have been able to create yourself.

The downside to this however is that outsourcing your work can be pretty costly, and is not feasible if you are a new affiliate or are low on funds.

So where can you strike a good balance between outsourcing work and learning skills for yourself?

At one end of the scale, we can try and be a one-man (or woman) show and learn all the skills we need to build a solid website. Whilst this might be the cheapest option by far, the downside is that it can take a long time to reach a high enough skill level in each field. Therefore it could be years before you have the ability to make great websites all by yourself.

On the other end of the scale, we can sit back and outsource as much work as possible and just become the guy that brings all the work together to create the website. This will allow us to create quality sites with minimum effort, but at the same time it will prove to be incredibly costly.

Both of these options have their advantages, which is why it is a good idea to shoot for somewhere in the middle to get the best of both worlds. If you have the talent to make websites for yourself, you will save yourself a fair amount of money and have more control over how you deliver your website. However, it is always a good idea to outsource your work wherever necessary if you feel your skills do not match that of others that can help you out.

I’m new, what should I be trying to do?

As a new webmaster, it is unlikely that you will have much ability in any of the skills mentioned above. However, it does not mean that you can’t learn them if you put the effort in. So I suggest that you try your best to learn as much as you can so that you can become as self dependant as possible, so that you do not have to rely on others to help you out in the future.

In my opinion, the key skills you should have as an aspiring webmaster are the ability to write quality content and knowledge of SEO. If you are able to combine both of these, you should be able to create money-making websites even though you are not quite yet the complete package. If you can get these skills nailed down from the start, you can work on developing your other skills as you progress, but content and SEO should be at your core.

It is almost always a good idea to outsource your design work, so that you can get a professional looking site from the start, rather than fumbling around with your own sub-standard efforts. It is pretty uncommon to find someone (successful) that actually designs their own websites, as many webmasters these days are more specialised in a few key areas. Check out the designers section if you are looking to get your hands on a quality website design.

Summary

In general, the more you can do for your site yourself the better. Not having to rely on others to do your work means that you can save money and have more control over the way you deliver your website. If you have the money to spend to get a more professional job done, then by all means pay for the quality work. But if you can do it yourself, you won’t be forced into forking out more money than you might be able to afford.

At the end of the day, you are entering the online marketing world, so you should expect to try and learn new skills to develop as an individual and become successful. Nothing comes for free, so the more you can do the better. It’s great to be able to sort things out for yourself exactly as you want rather than having to rely on others to do things for you.

There is no shame in outsourcing your work; it’s just a simple business decision that you have to make from time to time to make the best websites you can. It’s always better to have the choice between outsourcing or doing it yourself though!

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