5 Ways to Make a Good First Impression

Web browsers will quickly jump from one page to another until they find something that catches their attention enough for them to read on. With all the half-finished and useless sites out their, people are getting used to clicking the ‘back’ button on their browser as soon as they realise that a site is not worth their time. Visitors are not as willing to give your site the benefit of the doubt if they are not immediately enticed to browse around after visiting the homepage

This means that making a good first impression is vitally important in making sure that your visitors stick around your site when they chance upon it. If you can’t make a good first impression, a lot of your traffic is just going to move on until they find another site that does. So here are my top 5 tips on how to make a good first impression with your poker website…

1) Tell them EXACTLY what your site is about

When someone visits your site, you want to make sure that they can find out exactly what your site is about within the first 5-10 seconds. So make sure you have a clear title describing the nature of your site, and have a concise but direct description to accompany it placed prominently on the homepage. The last thing you want to do is confuse your visitors, so make sure they know what they’re getting.

For example, imagine you pop to your local superstore looking for a tin of beans. As you browse the aisles, you are quickly scanning the shelves waiting for something to jump out at you. A tin with the word “beans” prominently written on it is going to catch your eye, and it’s likely to be the one you reach out to grab.

So don’t be the one that babbles about and mutters that you were a tin of beans; stand out and shout about it, let your customer know exactly what they’re getting. (Sorry about another random analogy, best I could think of at the time).

2) Catch their eye with an image

Many of the top websites have an image on their homepage highlighting what their site does, or what their site is about. Images always stand out more than plain text, so they are a great way to catch a visitor’s eye and get them interested in your site or product. Text is a great way to describe something, but passing visitors are not always prepared to do too much reading unless they are already interested in the site.

So think about adding an eye catching image to your site to hook the loose passer by. Heck, even if you can’t think of an image design to accompany your site, a scantily clad female usually goes down well in the poker industry. Just use anything to brighten up your page and improve on just having text on the homepage.

3) Have a good layout

If your homepage is a mess, it’s not going to say anything good about the rest of your site. If you have lots of text on your homepage that has been clumped together with randomly placed images in and amongst it, there’s not much chance that a visitor is going to delve deeper into your site.

Visitors like to see well-laid out front pages so that they can quickly scan over all of the different services and information that your website provides. The more cleanly laid out your homepage is, the more opportunities you have to provide your visitor with something that interests them. A good way of doing this is to put small chunks of information in boxes, so that each different segment is clearly defined and can be scanned over quickly.

4) Fast loading time

As already mentioned, web browsers like to quickly hop from one page to another until they find something that catches their attention. Although they may not be in any real hurry, they do not like to wait around as they scour the web. If a site is taking more than 5 seconds to load, there is a high chance that they will just cut their losses and try out another site.

It would be terribly disappointing if you had a great site, but turned away the majority of your visitors with a slow loading time. So make sure that your homepage isn’t too large, otherwise you will be missing out on some valuable traffic. Keep your image files small, and don’t add unnecessary text or images if you can help it. Keep it as quick and clean as possible.

5) Less is more – keep it simple

When you design your homepage, you obviously want to let your visitors know how great your site is and provide them with lots of useful information about it. However, the last thing you want to do is swamp your visitor with so much information that they have no idea where to look or start reading.

Try your best to give your visitors quick and easy information on a plate. If you want to have a big article highlighting what your site does, make a new page and link to it from the homepage. It will make the homepage look a lot cleaner, and it will give your visitor time to digest what you already have on the homepage. People want to put the effort in to read in their own time, so try not to force it to them.

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