How To Write Quality Content

Throughout this site, I always talk about how writing content is important. On top of that, I also stress how important it is to write quality content. After all, you could have 300 or more pages of content on your site, but if they are completely rubbish then all that content is going to be useless. However, if each one of those pages contains useful and informative information, you will have a great resource that you can provide to your visitors.

But anyways, writing quality content is always easier said than done.

What makes quality content?

In my opinion, quality content conveys the exact information that a visitor is looking for (in regards to the title of the article), whilst being as informative as possible and keeping everything concise at the same time. That means your article should have no extra padding by repeating the same things over again, or using more words than necessary to build up the word count. So if you can get your point across using one sentence, why would you want to use two?

When people are searching the web for information, they want to get is as quickly as possible without delay. So make sure you allow your articles to be long enough to convey everything you want to get across, whilst omitting all unnecessary information that you might be tempted to throw in.

Think of your content as a weapon; you want to keep it as clean as possible without weighing it down. If you can keep every part of your article concise and informative, your content will be able to fight off all of the lesser content on the same topic across the web, making your site a valuable resource to others.

You might think it a good idea to try and make your articles as long as possible to keep your visitors on the page for longer, and thus giving you more opportunity to convert them into RMPs. But in real fact that visitor is just going to find your writing style tedious, and they probably won’t be returning back to your site in the near future. However, if you’re visitors enjoy your content, they may well leave after reading the article, but they are far more likely to return and possible become a RMP.

This isn’t an excuse to write short articles, but it simple highlights how you should get straight to the point without babbling. Long articles are good, but only if each paragraph has a purpose.

Keep focused on one topic

When you get into your rhythm whilst writing, it’s easy to go off topic without knowing it. Always be sure to keep the title of your article at the forefront of your mind so that you do not end up talking about something completely unrelated. Again, visitors want quick and easy information.

If a visitor comes to your site looking for information about ‘pot odds’, they aren’t going to want to know the ins and outs of implied odds and reverse implied odds quite yet. However, if they come to your site looking for information on ‘poker mathematics’, the are more likely to be interested in having a brief introduction pot odds, as well as implied odds, reverse implied odds, expected value and so on.

Basically whenever you write an article, look at the title and think “What would I expect to find from an article with this title?” If you know what your visitors want from your content, you will be able to write much more useful and informative articles.

Use good punctuation and grammar

There’s nothing more disappointing than to find a useful article that has been plagued with bad grammar and punctuation. It almost seems as though the effort someone has gone through to type an article out has gone to waste, simply because they didn’t check through it to make sure it read well.

Always make sure that your articles read well and make good use of good punctuation and grammar. It may have the most useful information in the world, but your article is just going to look like a mess if it hasn’t been checked over, and it’s not going to say anything good about the rest of your site.

If I’m being honest, the last thing I want to do after writing a few pages of content is to go back over the whole thing to look for the mistakes. It’s much easier to be naïve and believe that the article was perfect, and throw it up on my site and just forget about it. However, if I did this I know that my site would be full of mistakes, and my number of returning visitors would be pretty low.


That’s pretty much the basics of writing good quality content, so now there’s no excuse for you to not be able to write useful content for your visitors. Keep your articles clean, concise and informative and you will be onto a winner. It’s as simple as that.

For further information on writing interesting content, check out this article… How to write content your visitors will love.

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