Content Writing Tips

As a poker affiliate marketer, one of your biggest keys to success is going to be your ability to produce lots of high quality content. The more content you have on your site or blog, the more likely it is that your visitors will hang around and browse through your site, and thus it is more likely that you will be able to persuade your visitor to sign up for one of the online poker rooms.

Furthermore, if you own a site with lots of quality content, it is more likely that other sites will link to you, bringing you both traffic and higher positions in search engines like Google (and higher positions in the search engines means more traffic again!)

So as you can see, content is at the heart of successful and profitable poker sites, and the great thing is that you can get as much content as you like for free. All you need to do is put in the effort to churn out great quality content on a regular basis. And remember, quality is key! So here are a few tips to help you generate lots interesting and quality content for your poker site or blog…

Make lists of possible articles

Whenever I am working on my websites or browsing around the web, I will occasionally come up with an idea for a possible article that I can add to my site. Sometimes I will even set aside a few minutes in my day to brainstorm and think about all the different articles that I could potentially write. So whenever I think of something that would be good as an article, I will jot it down in a little notepad file on my desktop for safe keeping, so that whenever I come to write content for my site, I will always have a list of articles to choose from instead of having to think of something on the spot.

Make an article plan before writing

Just as you were told in school that your stories should have a ‘beginning, middle and an end’, you should try and have articles with nice structures so that they flow well. When I first started writing articles I used to dive in head first, as I believed making an article plan before writing it was just going to be a waste of my time. But I later realised that it took me longer to write an article without planning it before hand, and the article itself would not read as well if I didn’t have a plan. It’s better to take 5 minutes to plan an article, and then write it in 20, than it is to spend 40 minutes muddling through an article and trying to plan it along the way. So as they say… fail to plan, plan to fail.

Structuring Your Poker Content

Proof-read your work

I am always surprised at how many mistakes I can make in one article, even though I try my hardest to get the article as perfect as possible as I go along. Therefore I always re-read my work to find any little errors and correct them before publishing an article to one of my sites. Visitors don’t mind the odd little mistake here and there, but they will start to lose trust in you and your site if they are regularly finding mistakes. So always try and minimize the amount of grammatical mistakes and spelling mistakes you have on your site.

Don’t write if you don’t know

When people visit a website, they almost always automatically assume that the information they are going to be provided with is accurate and correct. So they are putting their trust in you to provide them with articles that will give them with the information that they are looking for.

Therefore if you publish articles on your site that give out false or incorrect advice and information, you will find that you will rapidly lose trust from your visitors, and they won’t stick around for too long once they realise that what you are saying may be incorrect. So if you don’t know about some particular piece of strategy, don’t pretend that you know and give out bad information to your visitors. Just be honest with yourself and stick to what you know.

Do some research

Leading on from the last tip, you should try and do some research about a topic if necessary before you commit to writing to it. Therefore if you are going to write a review of a particular room, make sure you download the room and play there for a while before writing a review.

By doing this you will have a lot more to write about, and more importantly you can give an honest and in-depth review, which is what your visitors are going to be looking for. Similarly, if you are going to write an article about bluffing in poker, try and clue-up on the subject as much as possible even if you feel that you already know a lot. You may unearth a key point that you would have neglected had you not done some research.

Don’t restrict your article length

If you are going to write an article on a particular subject, don’t restrict yourself on the number of words you are going to write. Simply write as many words as you feel necessary to help convey the information as clearly as possible, without babbling on or talking about topics unrelated to the article. Just be clear and concise, and write as much as you need to.

However, if your article reaches 1200 words or more, you may want to consider splitting it up into two segments, such as ‘part 1’ and ‘part 2’. Visitors like to have lots of information, but sometimes a long page of text can look pretty daunting and they will often click away if an article appears too overwhelming, so split long articles up into sweeter looking chunks if necessary.

How Long Should Your Poker Articles Be?

Break up your work

Just as visitors don’t like being bombarded by huge articles, they also don’t like to be faced with large chunks of text. A lot of the time I will click away from the page if I see a poorly organised article, as it just doesn’t look worth my effort to read it even if the content is great. So if you notice that you have written a particularly large paragraph, get used to using the return button and breaking it up a little. An article that has been split up into smaller sections looks much nicer, and is a lot easier to read than one big long lump of text. The use of small sub-headings like in this article helps to make the text easier to work with.

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